Sustainable Strategy: Creating Long-term Value

July 2025

Sustainable strategy goes beyond environmental initiatives to fundamentally reshape how organizations create value. Swiss companies that embed sustainability into their core strategy gain competitive advantages while contributing to a more sustainable future.

The Business Case for Sustainability

Value Creation Opportunities

• Driving innovation through sustainability challenges
• Accessing new markets and customer segments
• Attracting and retaining top talent
• Building brand value and reputation

Risk Mitigation Benefits

• Reducing regulatory compliance risks
• Managing supply chain vulnerabilities
• Addressing changing customer expectations
• Preparing for resource constraints and price volatility

Integrating Sustainability into Strategy

Strategic Assessment

• Conducting materiality assessments
• Mapping sustainability impacts across value chain
• Identifying strategic opportunities and risks
• Benchmarking against industry leaders

Strategic Integration

• Embedding sustainability in purpose and vision
• Aligning sustainability with business objectives
• Developing sustainability-driven innovation processes
• Creating integrated value creation frameworks

Sustainable Business Models

Circular Economy Models

• Designing products for circularity
• Implementing take-back and refurbishment systems
• Creating closed-loop supply chains
• Developing product-as-a-service offerings

Shared Value Creation

• Addressing societal needs through business solutions
• Creating economic value while solving social problems
• Building multi-stakeholder partnerships
• Measuring and communicating shared value outcomes

Sustainability Governance

Leadership and Accountability

• Establishing board-level sustainability oversight
• Creating executive accountability mechanisms
• Developing sustainability competencies in leadership
• Integrating sustainability into decision-making processes

Performance Management

• Setting science-based targets and goals
• Implementing sustainability KPIs and metrics
• Creating incentive systems aligned with sustainability
• Building transparency through reporting and disclosure

Stakeholder Engagement

Collaborative Approaches

• Developing multi-stakeholder engagement strategies
• Building partnerships with NGOs and civil society
• Creating industry collaborations for system change
• Engaging investors on sustainability performance

Communication and Transparency

• Developing sustainability narratives and messaging
• Creating transparent reporting frameworks
• Building sustainability into brand positioning
• Engaging customers on sustainability issues

Ready to build a sustainable strategy? Contact us for expert guidance on integrating sustainability into your core business strategy.