Finding Investors

July 2025

Finding the right investors in Switzerland requires strategic approach and thorough preparation. Success depends on matching your startup with investors who align with your vision and growth objectives.

Swiss Investment Landscape

Investor Types

• Angel investors and high-net-worth individuals
• Venture capital firms and institutional investors
• Corporate venture capital and strategic investors
• Government funding programs and grants

Market Dynamics

• Understand Swiss investor preferences
• Identify sector-specific investment trends
• Navigate regulatory environment
• Leverage local business networks

Investor Preparation

Business Case Development

• Create compelling value proposition
• Develop detailed financial projections
• Prepare market analysis and competitive landscape
• Define clear growth strategy and milestones

Documentation Requirements

• Executive summary and business plan
• Financial statements and projections
• Legal structure and shareholding
• Product demonstrations and market validation

Pitch Development

Storytelling Framework

• Problem identification and solution fit
• Market opportunity and target audience
• Business model and revenue strategy
• Team capabilities and track record

Presentation Excellence

• Clear and concise messaging
• Compelling visual design
• Data-driven insights and projections
• Interactive demonstrations and prototypes

Investor Outreach

Networking Strategy

• Attend Swiss startup and investment events
• Leverage introductions through advisors
• Engage with accelerators and incubators
• Build relationships before fundraising

Due Diligence Preparation

• Organize comprehensive data room
• Prepare for detailed financial review
• Document intellectual property and assets
• Address potential risk factors proactively

Terms and Negotiations

Valuation Considerations

• Understand market benchmarks
• Justify valuation with comparable analysis
• Consider growth trajectory and milestones
• Balance dilution with capital needs

Deal Structure

• Equity vs convertible instruments
• Investor rights and board representation
• Anti-dilution and liquidation preferences
• Vesting schedules and employee stock options

Ready to secure investment? Contact us for expert guidance on fundraising strategy and investor relations.